キャッチコピーの「！」の数と、物件の良さは反比例する。
→本当に良い物件は、上品なイメージを出したいので！を付けたりしないです。
「日当たり良好」は「ほめるところがない」という意味。
→賃貸はもちろん。一戸建でも、南道路なら「南道路」と書きます。
「閑静な住宅街」は「本当にほめるところがない」という意味。
→日当たり良好とさえ書くのが憚られる場合に。
「××駅徒歩圏」は「具体的に書くとちょっとアレ」な距離。
→徒歩2,3分なら、売りになるので数字書きますって。
徒歩15分とか、ま、歩けなくもないですしねえ。
「室内キレイです」は「リフォームしてません」という意味。
→リフォーム済ならリフォーム済と(ry
「状態良好」は「まあ、現況で住めなくもないですよ」という意味。
→室内キレイとさえ書くのが(ry
“
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